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I’ve said before that I didn’t have a problem with the intrinsic idea of Microsoft advertising products and services to Windows users, but that I objected to the way the company went about doing it.Įmbedding a small text notification in a highly relevant application to notify people they have a better free option available online is the right way to handle this kind of thing. It’s difficult to communicate the changes to a product as vast as a modern OS in a way that’s easy for ordinary users to follow. People tend to prefer things continue to work the way they always have and resist learning new methods. Microsoft has always faced challenges when it comes to explaining new products and services.